The Booked Estimate Engine for residential concrete coating contractors
we don't just generate leads.we turn them intobooked estimates.
- First call and text in under 60 seconds
- Live coordinator in service hours
- Booked, confirmed and completed — reported separately
- ads
- speed-to-lead
- qualification
- booking
- confirmation
- follow-up
- reporting
70
leads from one campaign
- reached?
- screened?
- booked?
- quoted?
a campaign can bring in 70 leads. only a fraction get reached, booked or quoted…
the typical marketing agency reports a great cost per lead. the contractor sees too few sold jobs.
same ad budget. different scoreboard.
| Typical agency |  RocketSam | |
|---|---|---|
| Main product | Advertising and content services | A qualified, confirmed estimate pipeline |
| Primary KPI | Lead quantity and cost per lead | Completed qualified estimates + sold-job attribution |
| Follow-up | Frequently left to the contractor | Centralized, monitored process |
| Booking | Often handled by the contractor | Managed scheduling and confirmation |
| Reporting | Marketing engagement and leads | Lead-to-job funnel and costs |
| Seen as | A marketing provider | Sales-opportunity infrastructure |
you hand us the ad budget and say “fill my calendar.”
Three steps — and you only own the last one. See the full system
- 02
we book it
Contact, qualify, schedule and confirm.
rocketsam crmESTIMATOR CALENDAR- booked
- confirmed
- open
built for residential concrete coating contractors.
Garage floors first — plus basements, patios and selected interior/exterior coatings when the contractor offers them.
The ideal contractor
Local homeowners
Serves homeowners in a defined, sufficiently populated local market
Healthy margins
Professionally installed coatings with a healthy ticket and gross margin
Open capacity
Install and estimator capacity over the next 30–60 days
Shared access
Shares brand assets, CRM and ad access, and real sales outcomes
You quote and close
Handles estimating, quoting, technical questions and closing
Ads built from real coating jobs
$2,000 in ads. ~$19,200 in sold jobs.
Try your numbers
Defaults match our sample model. Drag to fit your shop.
- 57.1inquiries$2,000 ÷ $35 cost per lead
- 22.9booked estimates× 40% lead-to-booked
- 18.3completed estimates× 80% show rate
- 5.5sold jobs× 30% close rate
- sold-job revenue× $3,500 average sale
- ~$19,200
- gross profit× 40% margin, before acquisition
- ~$7,680
- acquisition cost$2,000 ads + $2,500 service fee
- −$4,500
- contributionafter acquisition, per month
- ~$3,180
Note: Modeled not promised. Fractional jobs are mathematical averages. Not a cash forecast or guarantee; excludes fixed overhead, taxes and collection timing. The real question: can you profit from these jobs?
one engine. one monthly fee.
Booked Estimate Engine
$2,500/mo
+ ad budget, $1,500–$2,500 suggested
No limit on monthly inquiries
Scope sets lead volume, response hours, contact attempts, channels, overages and cancellations.
- adsMeta campaign management
- speed-to-leadCRM and instant auto-response
- qualificationHuman screening and qualification
- bookingManaged scheduling on your calendar
- confirmationConfirmations and reminders
- follow-upDefined estimate follow-up
- reportingLead-to-job revenue reporting
promises we'll make — and ones we won't.
“Give us 90 days to prove the system. If we help you close $20,000 in qualifying coating jobs, you can keep us at $2,500/month. If we miss the mark, you get $1,000 back.”
30 days to launch. 90 days to prove it.
Days 1–30
Baseline, setup, coordinator training, launch and first quality checks.
- Days 1–5
Diagnose — historical funnel, economics, service area, policies, assets, access and consent workflows.
- Days 6–10
Build + test — campaigns, forms, CRM, scripts, routing, calendar, test leads and QA.
- Days 11–15
Go live — start traffic; monitor first response and booking execution.
- Days 16–23
Optimize — call dispositions, lead quality, no-shows, calendar and creative.
- Days 24–30
Evaluate — completed-estimate scorecard, first sales outcomes, staffing cost and next budget.
Days 31–60
Improve ads, response scripts, booking, photo intake and attendance.
Days 61–90
Validate estimate economics, attribution, delivery labor, satisfaction and retention intent.
about the founder.
FOUNDERHey, I'm Dina!
I believe you should be able to build a successful business without missing out on the life you're building it for.
Dina Escurel
FOUNDER, ROCKETSAM (formerly Samuel Digital)
you quote & install. rocketsam fills the calendar.
the Booked Estimate Engine. we prove it first — then standardize and scale.
Ads, speed-to-lead, qualification, booking, confirmation, follow-up and revenue reporting — one managed system.